Submitted by: Michael Luciano
The norms and ways of internet marketing revolve around search engines and their algorithms. And as far as link building is concerned, the latest mantra is ‘one way links’. Getting these for your website can give you better ranking. Read on for more.
Link building is an essential step towards getting your site higher search engine ranking and getting targeted traffic to your site. With search engines tightening the rope and altering the algorithms, the emphasis is on- Quality one way links. What are they and how they benefit you is explained below.
What are ‘one-way links ?
A one way link, in the most basic terms, refers to a link that a website uses to link to your site without your linking back. So you get one-way links from other websites without giving them a link in exchange. The catch here is to get them from high quality-respected-relevant websites.
How are they different from reciprocal links?
One-way links are priceless in terms of SEO. Google and other prominent search engines trust them more. This means that in their terms, if other sites are referring to you, then there must be something worth looking at and highly relevant on your site. Link exchange with low quality sites are a complete no-no for search engines. Post the Google Panda, too many of low quality links can ban your site for link spamming.
What are the benefits of one-way links?
One benefit that we have already mentioned is that there is no need for you to provide links in exchange. Other benefits include:
1. Higher search engine ranking- Google and other search engines value one way links from relevant sites. That is why with eventual link building your web ranking will increase. People will be able to find you easily, as your web presence is now better.
2. More and Targeted Traffic- When you are visible in search results, it goes without saying that there will be an increase in free web traffic to your site. Also, since you have targeted the most effective keywords in the anchor text of one way links pointing to your site, you will get people who are really looking for your services. People will be re-directed to your site from a website, that itself is considered an authority of sorts.
3. Great Opportunity to Brand Your Business- The key here is this- every link highlights the relevance and quality of your website. So, in your anchor text, do not forget to add your brand name. This will help your potential clients to see it when they read your article. They will know and remember who you are and what do you do.
4. Become An Authority Within Your Niche- When high quality and authority websites are linking towards you, then it seems to the users as well as the search engines that you are genuine and have highly relevant content / material on your site. People will keep coming and this will lead to your brand becoming an authority in your niche.
5. Hold On To Your Traffic- If the one way links leading to your site, take the user to a page that has highly relevant content, then these visits will lead to conversion- as people will be convinced by your words and authority.
In the Post Panda scenario, having quality and unique content on your website is absolutely essential. Only then will one-way links help you. As a closing note, it is important that you go to the experts when it comes to link building India is one of the best places to look for a company to work on your website’s search rankings.
About the Author: The writer is a link building consultant with Link Popularity, and provides expert advice on social bookmarking India is his base of operations.Website:
linkpopularity.in/
Source:
isnare.com
Permanent Link:
isnare.com/?aid=1014188&ca=Internet
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